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Dairy Products Marketing Plan

If you offer both products and services, do you need to have separate marketing plans for each one?

This is a very valid question, and one that could have several answers.

Adding Products To Your Business Is A Smart Move

First let me say this ... I recommend that all service providers create or acquire products they can sell in addition to their services. By doing so, you take yourself out of the "trading hours for dollars" trap that many solo-professionals find themselves in.

Once you have that product, we must address the question of whether or not you need two marketing plans.

To answer this question you first need the answer to the following two questions.

1) Is the product in the same category or industry as your services?

2) Are your products and services designed for the same type of clientele? (i.e. are your ideal clients the same for both?)

If you answered "yes" to both of these questions, then one marketing plan is all you need. You may however need different marketing strategies and tactics (the actual ways you get the word out, such as press releases, advertisements, partnerships) within that plan.

If your products and services are totally unrelated, and they are aimed at completely different clientele, then you probably need two marketing plans.

If you are still unsure whether you need two plans, sit down and start putting together your marketing plan. I assure you it will become clear very quickly whether you need one plan or two.

Your Marketing Step

Do you offer both products and services? If so, make sure you have one marketing plan that includes strategies and tactics to get the word out about both, to your ideal clients. Or, if the products and services and their respective audiences are very different, make sure you have two separate marketing plans.

If you currently only offer one service, I encourage you to start thinking creatively about additional products or services you can create or acquire. Consider other ways you can help your ideal clients that does not require your time in a one-on-one capacity.

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at