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Dairy Cattle Pictures

On a ranch near the Big Horn Mountains of Wyoming a rancher listens to the pickup door squeal as it protests being opened. Heís been up since five and watches as the sun begins to peek over the mountains to the east.

He tips his hat back and stretches as bones pop and crackle. He downs another mouthful of what will have to pass as coffee and gazes at the cattle waiting on the other side of the fence.

He backs his horse out of the trailer and saddles up. Soon other trucks arrive and a bunch of men work to get the cattle in the corral.

Other vehicles arrive and a full meal is spread for those working the cattle.

Some cattle will be dehorned, some vaccinated and all will be branded. Itís not that he enjoys the pain a branding has on his herd as much as he is interested in maintaining the integrity of the herd.

After all, itís not uncommon for a fence to blow down and a brand is the only way to know for sure which cattle belong to which rancher.

When anyone looks at these cattle there will be no doubt who they belong to Ė they bear the mark of the owner.

This is a picture of web branding. Your site, your company description, your logo and your content should all help easily identify you and set you apart from every other site on the World Wide Web.

Branding is an important element. Without it no one knows who you really are.

Branding your website is never easy it requires careful attention to detail and you may have to call in some help to figure everything out.

Web branding helps maintain the integrity of your site by making sure your site visitor understands there is something unique and identifiable about your business.

The idea of web branding may be difficult for online business owners to understand let alone implement, but it all has to do with the development of concentrate core values and business principles that speak of integrity, character and personality.

As Iíve mentioned in other articles, this process is not simply about commissioning a really impressive logo or even coming up with a positioning statement. It has to do with the core of who you are. Once you know that the information you have learned should filter into every aspect of your website.

Whether its cattle in Wyoming or a Web Site in Hong Kong branding is imperative.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

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